New England Spas Celebrates Four Major Honors at the 2026 Sundance Dealer Conference

OUR HOT TUB BLOG

Warwick, RI / Auburn, MA / Natick, MA / Norwell, MA — New England Spas, the region’s trusted leader in hot tubs, swim spas, and saunas, is proud to announce it has received four outstanding achievement awards at this year’s Sundance® Spas Dealer Conference, recognizing the company’s excellence in event marketing, sales performance, customer service, and long-standing industry leadership.

“These awards are a meaningful celebration of what we work toward every day,” said the New England Spas team. “They reflect the dedication, professionalism, and passion our staff brings to our customers and communities.”

Award Highlights

Customer Service Award

In recognition of its dedication to providing an outstanding ownership experience, New England Spas received the Sundance Customer Service Award, underscoring the company’s continued focus on delivering top-tier service and support. This is an award they are proud to consistently win year after year.

Best Event – Topsfield Fair (Third Year in a Row)

For the third consecutive year, New England Spas was recognized with the Best Event award for its standout presence at the Topsfield Fair. This honor highlights the company’s trailblazing approach to community engagement and its continued partnership with Great Bay Spa and Sauna, an innovative alliance that has helped redefine spa retail experiences in the industry.

Platinum Elite Award – Exceptional Sales Performance

New England Spas also earned the Platinum Elite Award once again, recognizing the company as a Top 5% Sundance dealer globally. This distinction reflects exceptional sales performance and the team’s unwavering commitment to excellence.

Sundance Hall of Fame Induction

Capping off the celebration, New England Spas President, Norm Coburn was inducted into the prestigious Sundance Hall of Fame, honoring his decades-long devotion to customer service and leadership within the spa industry. This milestone is a proud moment not only for Norm, but for the entire New England Spas organization.

A Celebration of Teamwork

New England Spas emphasized that these achievements would not be possible without the effort and dedication of its incredible team.

None of this happens without our people,” the company shared. “We are deeply grateful for the teamwork and commitment that our staff brings every single day.

About New England Spas

For more than 40 years, New England Spas has remained committed to providing its communities with exceptional products, trusted service, and unmatched customer support. Since opening its flagship showroom in Natick, Massachusetts in 1978, the company has continued to supply customers with top-quality wellness products and expert spa service solutions.

Today, New England Spas is proud to be a trusted local distributor of Sundance® Spas, Finnleo® & Leisurecraft Saunas, and Hydropool & Sundance Swim Spas, with four conveniently located showrooms in:

  • Warwick, Rhode Island
  • Auburn, Massachusetts
  • Natick, Massachusetts
  • Norwell, Massachusetts

Whether customers are first-time spa buyers or long-time owners, New England Spas’ experienced service professionals are available to inspect, maintain, and care for spas year-round.

To learn more, visit https://www.nespas.com/ or contact New England Spas to speak with a backyard leisure expert today.

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